California Lutheran University
Cal Lutheran’s biannual alumni magazine redesign included a new masthead, cover, feature story spreads – totaling 40 refreshed pages. The updated title design incorporates three typefaces to reflect the university’s past, present, and future. This redesign engages a multigenerational audience with dynamic layouts, photography, and graphic elements—while maintaining the integrity of CLU’s brand. The publication […]
Gilead Sciences, Inc.
The purpose if this campaign was to provide key information for Executives transitioning to a new role within Gilead. An interactive PDF was created to engage users via buttons, links, forms and charts. These dynamic elements presented the content in an organized and memorable way. A main theme graphic was created for visual impact and […]
California Lutheran University
By leveraging the Cal Lutheran brand, this issue of their bi-annual magazine was updated to create a more open layout with shorter articles and full featured imagery. The intent is to gradually introduce its readers to a full redesign in the next issue. The publication is mailed to alumni, parents, friends and also distributed campus […]
Gilead Sciences, Inc.
The Employee Service Center (ESC) is a modern workspace for Gilead employees to receive HR and Payroll information. The internal campaign design leveraged Gilead’s branding to introduce the new portal in a dynamic and user-friendly way. A main graphic was created as a visual staple across all campaign materials. The rollout included interactive digital guides, […]
Alteryx, Inc.
This internal corporate campaign was designed for a 3-day meeting welcoming newly hired Alteryx employees. Various pieces were created to educate employees about company history, values and instructions for team building exercises. The print materials included pocket folders, guidebooks, activity cards, brochures and a table map. The colorful and energetic theme reflects the company’s data […]
Silicon Valley Bank
Participants embarked on a storytelling journey by utilizing printed elements housed within this “album”. The print pieces guided the participant through various activities. The design challenge was to elevate SVB’s existing brand identity into an elegant and unique style that reflected history and the future.
Vista del Mar
This rebrand project included a logo and pocket folder design. The blue color palette and wave element reflect the serene and calming environment of the property which is located off the Pacific Coast near the Santa Monica Mountains.
Chaminade College Prep
The task was to design two admissions brochures for Chaminade College Prep. These high school and middle school brochures were designed as a unit and to reflect a fresh, new, vibrancy coinciding with the schools spirited mission.
Gilead Sciences, Inc.
This branding campaign is for Gilead’s Strategy Summit meeting. The goal of the two day course is for executives to participate in activities that center around developing a corporate strategic plan. A theme graphic was created for brand recognition and to provide visual consistency across all event materials. The concept of four components coming together […]
Cal Lutheran University Marketing
Periodic freelance graphic design for Cal Lutheran’s University marketing department. Tasked with various projects such as endowment brochures, event posters, invitations, marketing mailers, on-campus partner logos and their alumni magazine. General responsibilities include translating client needs into effective visual formats, following brand guidelines, working independently and adherence to deadlines.