California Lutheran University
Cal Lutheran’s biannual alumni magazine redesign included a new masthead, cover, feature story spreads – totaling 40 refreshed pages. The updated title design incorporates three typefaces to reflect the university’s past, present, and future. This redesign engages a multigenerational audience with dynamic layouts, photography, and graphic elements—while maintaining the integrity of CLU’s brand. The publication […]
Millions of Books
Millions of Books specializes in renting, restoring and repurposing books of all genres and styles. The task was to design high fidelity web pages and a custom logo. For the web pages, by employing UX/UI principles, the designs ensured intuitive navigation along with organized content. They also served as a style guide for the developer […]
Gilead Sciences, Inc.
Creating “Year in Review” one-page layouts can be an exciting opportunity to blend creativity with vital company information. These infographics serve as dynamic snapshots encapsulating a year’s worth of achievements, milestones, and statistics into a visually appealing format. Each layout becomes a canvas where data visualization meets graphic design, transforming raw numbers and facts into […]
CP Catering
The CP Catering website design is aimed at enhancing the user experience and driving customer engagement. The elegant layout and striking food photography compliments their sophisticated and upscale brand. The easy navigation and responsive design ensures the site is both functional and aesthetically pleasing. This project highlights user-centric design that represents their brand identity and […]
Pennymac
For this Instagram and Facebook poll, an illustrated scene with pets was created to depict seasonal warmth and coziness. It served as a way to engage viewers by asking them to select their favorite fall home activity. Because of its cuteness and because we all love our pets, it also prompted the audience to participate. […]
Cal Lutheran University
Logo designs to brand Cal Lutheran’s on campus ministries. Beloved Community is the umbrella theme with Strength to Love serving as the secondary. The Strength to Love purpose is to highlight the unique individualities of people. When woven together, they make human connections possible. This embodies friendship and interdependence. The mark of a tree and […]
Pennymac
Email campaign to reach potential customers at city, county and state levels. The project included research of regional architecture, creation of custom house illustrations, deciphering color palettes and sourcing appropriate geographic imagery. Tied in company branding to create a cohesive design style for email distribution.
Pennymac
Concept and design for Instagram and Facebook reel post. Custom illustrations aligning with company branding were created to elevate a fall theme and catch the eye of the viewer. Background music was added for additional charm.
Gilead Sciences, Inc.
The purpose if this campaign was to provide key information for Executives transitioning to a new role within Gilead. An interactive PDF was created to engage users via buttons, links, forms and charts. These dynamic elements presented the content in an organized and memorable way. A main theme graphic was created for visual impact and […]
California Lutheran University
By leveraging the Cal Lutheran brand, this issue of their bi-annual magazine was updated to create a more open layout with shorter articles and full featured imagery. The intent is to gradually introduce its readers to a full redesign in the next issue. The publication is mailed to alumni, parents, friends and also distributed campus […]