Barks & Berries needed packaging that reflected the quality and care behind their all-natural, organic dog treats. I developed a cohesive family of pouch designs that became the foundation of their new brand identity. The design balances vibrant colors with playful, hand-drawn elements and icons. The brand communicates freshness, trust and high-quality dog nutrition. Each treat flavor was given its own distinct color story while maintaining a consistent layout for brand recognition across the product line. Working closely with the client, I refined every detail to ensure the packaging stands out in the marketplace.