Queens Court
Women’s basketball has exploded, yet fans are still underserved.
Website designed to centralize women’s basketball coverage
Women’s basketball has seen unprecedented growth in recent years, yet coverage across mainstream sports platforms remains limited. As attendance, ratings and fan engagement continue to rise, there is a clear opportunity to better serve a dedicated and growing audience.
Role
Product Designer
Project Type
Solo concept project
Responsibilities
Research, information architecture, interaction design, prototyping, usability testing
Platform
Sports and entertainment
Tools
Figma, FigJam, Maze, Notion, Google Meet, Adobe Creative Suite
Timeline
4 weeks
Research Insights
Growing demand, limited coverage.
Women’s basketball has experienced significant growth in recent years, with increases in viewership, attendance and social engagement across both the WNBA and NCAA. Fans are showing up in record numbers and female athletes consistently generate high levels of online engagement.
US Sports Media Gap
Women’s sports only receive a fraction of mainstream media coverage. In the U.S., it accounts for just 8% of total sports media coverage, leaving fans to rely on fragmented platforms and manual searches to follow teams, players and stories they care about.
There’s a disconnect between growing interest and limited visibility. This presents a clear opportunity.
Men
Women
Pro Sports
92%
8%
NCAA Division 1
47%
53%
What women’s basketball fans say
I interviewed five women’s basketball fans to better understand how they currently discover and follow women’s sports content. Conversations focused on their experiences navigating mainstream sports platforms, the visibility of women’s basketball and the challenges of finding coverage that feels intentional and easy to access.
Across interviews, fans consistently expressed frustration with fragmented coverage and ineffective algorithms. This solidifies the need for products built specifically to support women’s sports.
Competitive landscape
I analyzed platforms exclusive to women’s sports and it revealed a major opportunity area. Most of these platforms offer news, player stories and game schedules, but they all lack in-depth statistics and player analysis.
Dedicated platform for women’s sports fans
Latest news and highlights exclusive to women’s sports
No athlete spotlights and stories
No in-depth statistics and analysis
Live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
Latest news and highlights exclusive to women’s sports
Athlete spotlights and stories
No in-depth statistics and analysis
Live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
Latest news and highlights exclusive to women’s sports
Athlete spotlights and stories
No in-depth statistics and analysis
No live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
No latest news or highlights exclusive to women’s sports
No athlete spotlights and stories
No in-depth statistics and analysis
No live game or match schedules and scores
No mobile-first app
Key research themes
Fragmented coverage
Content is scattered across platforms, forcing fans to dig through men’s sports in order to stay informed.
Shallow storytelling
Coverage often lacks depth, offering limited player narratives, historical context and meaningful game analysis.
Poor discoverability
Algorithms fail to consistently surface women’s basketball content, even for highly engaged fans.
Design Strategy
How a dedicated website deepens fan connection to women’s basketball.
Key insights driving design
Leverage Popularity
Problem: Mainstream sports platforms still prioritize men’s coverage, despite the rapid growth of women’s basketball.
Decision: Create a platform dedicated to women’s basketball where fans can connect and engage with their favorite sport.
dedicated Coverage
Problem: Women’s basketball coverage is meager on media platforms, requiring fans to search across multiple sources.
Decision: Provide latest news, player analysis and exclusive stories to improve fan discovery.
deeper Connection
Problem: Existing coverage often focuses on major headlines rather than deeper player and team context.
Decision: Interactive features like player profiles and comparisons provide context beyond headlines.
Promote visibility
Problem: Despite growing viewership and talent, women’s basketball remains underrepresented in sports.
Decision: Amplify visibility, support growth and create space for brand partnerships aligned with women’s sports.
Primary User
Jordyn Jacobs is a passionate women’s basketball fan who follows teams and players across multiple platforms, but struggles to find consistent coverage and statistics in one place.
How might we create a dedicatd platform that makes women’s basketball coverage easier to discover, follow and engage with?
Solution Development
Translating fan needs into core features.
Key focus areas
Centralized coverage
Game schedules, standings, stats, and news for the WNBA and NCAA women’s basketball, all in one place.
Deeper player and team insights
Player profiles, comparisons and performance stats give fans context beyond headlines.
Editorial storytelling
Featured articles, previews, and analysis spotlight athletes and moments often overlooked by mainstream platforms.
Community-driven engagement
Social features and shared content help fans connect around the teams and players they follow.
User flow
To validate core features, I mapped a flow showing how the user discovers a player spotlight showing statistics and achievements.
Wireframes
These low-fidelity wireframes explore content hierarchy and layout across key screens. They specifically focus on content discoverability, readability and responsiveness across desktop and mobile.
Test & Iterate
Refining the experience through usability testing.
Testing was used to evaluate clarity, navigation and feature usefulness across key flows.These design refinements improved discoverability, readability and ease of use.
Home Page
Before
Users struggled to understand the hierarchy of content on the homepage. They found it difficult to quickly identify featured stories and recent updates.
After
Introducing a “What’s Trending” shorts section, helps users quickly discover relevant and timely content.
Player Profile
Before
Users were unsure how player information was organized and had difficulty understanding the player’s journey across seasons.
After
Removing the Player Journey opened space for a clearer layout and improve scanning for stats tables and career highlights.
Player Comparisons
Two layout variations were tested to evaluate clarity, scanability, and usefulness when comparing players.
Result
80% of participants preferred Option B due to its clearer hierarchy and reduced visual clutter.
Insight
Users valued a streamlined layout. Removing the toggle and heavy stats made it faster and more intuitive.
Design outcome
Visual Design & Branding
Elevating women’s basketball through identity and expression.
The Queens Court logo and name embodies empowerment and visibility of women’s basketball. It draws inspiration from the authority of royalty paired with the energy of the game. A bold purple and gold palette, crown brandmark and dynamic imagery convey pride and and momentum.
Branding
The Queens Court logo and name embody the empowerment and visibility of women’s basketball. It draws inspiration from the authority of royalty paired with the energy of the game. A bold purple and gold palette, crown brandmark and dynamic imagery convey pride and momentum.
Components
Logo
Style Tile
Delivery
The final prototype.
Reflection and takeaways
Responsive Design
Designing for multiple devices required careful consideration of hierarchy, adaptability and context. Prioritizing content across breakpoints ensured a consistent experience on both desktop and mobile.
Project Constraints
Working within defined constraints reinforced the importance of focusing on high-impact features over complexity. This helped shape a more purposeful product.
A/B Testing
Effective design isn’t about adding more, it’s about what matters most. Omitting unnecessary elements provides a clearer, more purposeful user experience.
Branding and usability
Building the Queens Court identity reinforced how visual design and usability work together – each element serving both aesthetic appeal and functional clarity.
View CV