Women’s basketball has exploded, yet fans are still underserved.
Women’s basketball has seen unprecedented growth in recent years, yet coverage across mainstream sports platforms remains limited and fragmented. As attendance, ratings and fan engagement continue to rise, there is a clear opportunity to better serve a dedicated and growing audience.
Queens Court is a responsive website designed to centralize women’s basketball coverage—celebrating athletes, elevating stories, and giving fans the depth and visibility the sport deserves.
My Role
Accessibility Advocate, Brand Designer, Information Architecture, Interaction & Visual Designer, Product Designer, User Researcher, UX Designer
Type
Solo Project
Industry
Sports
Tools
Adobe Illustrator, Adobe Photoshop, FigJam, Figma, Google Meet, Maze, Notion
Timeline
4 weeks
Queens Court brings women’s basketball coverage into one dedicated experience. It’s designed to keep fans engaged, informed and connected.
Centralized coverage
Game schedules, standings, stats, and news for the WNBA and NCAA women’s basketball, all in one place.
Deeper player and team insights
Player profiles, comparisons and performance stats give fans context beyond headlines.
Editorial storytelling
Featured articles, previews, and analysis spotlight athletes and moments often overlooked by mainstream platforms.
Community-driven engagement
Social features and shared content help fans connect around the teams and players they follow.
What women’s basketball fans are saying
I interviewed five women’s basketball fans to better understand how they currently discover and follow women’s sports content. Conversations focused on their experiences navigating mainstream sports platforms, the visibility of women’s basketball and the challenges of finding coverage that feels intentional and easy to access.
Across interviews, fans consistently expressed frustration with fragmented coverage and ineffective algorithms. This solidifies the need for products built specifically to support women’s sports.
Competitive landscape
An analysis of existing sports media platforms revealed limited options dedicated exclusively to women’s basketball. While some platforms offer headlines or schedules, most lack in-depth player analysis, meaningful storytelling and a mobile-first experience designed for fans.
Dedicated platform for women’s sports fans
Latest news and highlights exclusive to women’s sports
No athlete spotlights and stories
No in-depth statistics and analysis
Live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
Latest news or highlights exclusive to women’s sports
Athlete spotlights and stories
No in-depth statistics and analysis
Live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
Latest news and highlights exclusive to women’s sports
Athlete spotlights and stories
No in-depth statistics and analysis
No live game or match schedules and scores
No mobile-first app
Dedicated platform for women’s sports fans
No latest news or highlights exclusive to women’s sports
No athlete spotlights and stories
No in-depth statistics and analysis
No live game or match schedules and scores
No mobile-first app
Research synthesis
Research revealed recurring challenges around discoverability, depth of coverage and sustained fan engagement. These insights guided prioritization toward solutions that centralize content, elevate storytelling, and make women’s basketball easier to follow.
Fragmented coverage
Content is scattered across platforms, forcing fans to dig through men’s sports in order to stay informed.
Shallow storytelling
Coverage often lacks depth, offering limited player narratives, historical context and meaningful game analysis.
Poor discoverability
Algorithms fail to consistently surface women’s basketball content, even for highly engaged fans.
Key insights driving design
Leverage Popularity
Fans are disappointed that mainstream sports apps still prioritize men’s coverage, despite the rapid growth of women’s basketball.
Create a platform that focuses exclusively on women’s basketball to meet demand with intentional coverage.
dedicated Coverage
Fans are frustrated by having to manually search for in-depth women’s basketball content, even when alerts and algorithms are enabled.
The platform centralizes news, stats and stories in one experience, reducing effort and improving discoverability.
deeper Connection
Fans disengage from sensationalized coverage and want more meaningful ways to connect with players, teams, and the game.
Interactive features like player profiles and comparisons provide context beyond headlines.
Promote visibility
Despite increased viewership and talent, women’s basketball remains overshadowed across most major sports platforms.
A dedicated platform helps amplify visibility, support growth and create space for brand partnerships aligned with women’s sports.
User persona
Jordyn Jacobs
Age:
36
Occupation:
Project Manager
Location:
Denver, CO
Fan of:
WNBA, Unrivaled League, NCAA WBB, March Madness
Overview
Jordyn grew up in a sports-focused household and played competitive basketball throughout her youth. After an injury sidelined her playing career, she remained a dedicated fan of women’s basketball. Now balancing a busy professional life, she doesn’t have time to dig through men’s sports–dominated platforms to find meaningful women’s basketball coverage.
Frustrations
•
Platforms prioritize men’s sports over women’s coverage.
•
Algorithms surface irrelevant content despite set preferences.
•
Limited access to in-depth stories, analysis, and player insights.
Goals
•
Quickly access women’s basketball news, highlights and analysis.
•
Stay connected to teams, players and the broader fan community.
•
Feel represented and valued as a women’s sports fan.
How might we leverage the growing popularity of women’s basketball to create a dedicated platform that deepens fan connection through meaningful coverage, player insights and storytelling?
Guided by research insights, competitive analysis, and fan interviews, I identified the core features needed to support how fans discover, follow, and engage with women’s basketball. Each feature was intentionally prioritized to reduce friction, centralize coverage, and deepen fan connection.
Latest News: Focused, curated content to inform fans without navigating men’s sports–dominated platforms.
Player Comparisons: Interactive tool comparing player stats and performance side by side, adding deeper coverage.
Dynamic Player Bios: In-depth player profiles highlighting achievements, performance and career from college to pros.
Stats Analysis: Filterable statistics to support deeper understanding of performance trends and impact.
Alert Settings: Custom alerts for fans to prioritize content – reducing reliance on ineffective algorithms.
Social Media: Realtime feeds of who users choose to follow. Bringing community conversation into one place.
Lifestyle & Culture: Supporting overall visibility with editorial content celebrating women’s basketball beyond the game.
Task Flow
To validate feature prioritization and navigation, I mapped a key user flow showing how fans discover content, explore player insights, and engage more deeply with the platform.
Wireframes
I sketched low-fidelity wireframes to explore layout and hierarchy across key screens, focusing on content discoverability, readability and responsiveness across desktop and mobile.
The Queens Court logo and name embodies empowerment and visibility of women’s basketball. It draws inspiration from the authority of royalty paired with the energy of the game. A bold purple and gold palette, crown brandmark and dynamic imagery convey pride and and momentum.
Branding
The Queens Court logo and name embody the empowerment and visibility of women’s basketball. It draws inspiration from the authority of royalty paired with the energy of the game. A bold purple and gold palette, crown brandmark and dynamic imagery convey pride and momentum.
Components
Logo
Style Tile
I conducted moderated usability testing with women’s basketball fans to evaluate clarity, navigation and feature usefulness across key flows. Insights from testing directly informed design refinements that improved discoverability, readability, and overall ease of use.
Home Page
Before
Users struggled to understand the hierarchy of content on the homepage. They found it difficult to quickly identify featured stories and recent updates.
After
Introducing a “What’s Trending” shorts section, helps users quickly discover relevant and timely content.
Player Profile
Before
Users were unsure how player information was organized and had difficulty understanding the player’s journey across seasons.
After
Removing the Player Journey opened space for a clearer layout and improve scanning for stats tables and career highlights.
A/B Testing
Player Comparisons
Two layout variations were tested to evaluate clarity, scanability, and usefulness when comparing players.
Result
80% of participants preferred Option B due to its clearer hierarchy and reduced visual clutter.
Insight
Users valued a streamlined layout. Removing the toggle and heavy stats made it faster and more intuitive.
Reflection
Here are key takeaways from designing Queens Court.
Responsive Design
Designing for multiple devices required careful consideration of hierarchy, adaptability and context. Prioritizing content across breakpoints ensured a consistent experience on both desktop and mobile.
Project Constraints
Working within defined constraints reinforced the importance of focusing on high-impact features over complexity. This helped shape a more purposeful product.
A/B Testing
Effective design isn’t about adding more, it’s about what matters most. Omitting unnecessary elements provides a clearer, more purposeful user experience.
Branding and usability
Building the Queens Court identity reinforced how visual design and usability work together – each element serving both aesthetic appeal and functional clarity.
View CV