A responsive website that takes all things women’s basketball to center court.
A responsive website that takes all things women’s basketball to center court.
4 weeks
Researcher, Product Designer, Visual Designer
Figma, Figjam, Adobe Photoshop, Adobe Illustrator, Maze, Zoom
Competitive Analysis, User Research, Interviews, Research Synthesis, Affinity Mapping, SMART Goals, Sketching, Wireframing, Prototyping, User Testing, Logo Design, Branding, Reflection
Women’s basketball faces consistent disparities in media coverage, sponsorship and recognition compared to the men’s. As this topic gains traction and popularity, so does the demand for a wider variety of dedicated products.
Queens Court leverages the recent growth of women’s basketball with expansive coverage to deepen fan connection and increase media visibility.
Beyond just a content hub, this responsive website is a catalyst for increased visibility, broader audience engagement and overall support for women’s sports.
Research shows a recent surge in the popularity of women’s professional sports. Specifically, the WNBA and NCAA Women’s Basketball. It’s more valuable than ever by reflecting a meteoric rise with record attendance and ratings.
Women’s basketball faces consistent disparities in media coverage, sponsorship and recognition. Many existing platforms prioritize men’s sports, making it difficult to easily find top headlines, news, player analysis, stats and exclusive content. As popularity grows, so does the demand for a wider variety of products dedicated exclusively to women’s sports.
The problem statement is addressed by providing a responsive website dedicated to all-things women’s basketball. Queens Court gives fans ultimate, in-depth coverage for both the NCAA and WNBA. It features latest news, highlights, a player comparisons tool, analysis and much more.
The participants ranged in age from 37–49 (four women and one man). The questions focused on personal connections to women’s sports, reasons for following specific teams and players, and frustrations with limited coverage in mainstream media.
Grouping related observations from the interviews revealed similar answers about women’s sports media, content preferences and pain points. Fans are eager for a platform that offers more than just basic coverage. They want in-depth player analysis, meaningful storytelling and customizable content.
Historically, coverage of women’s sports across media lags behind the men’s. However, research shows a recent surge in the popularity of women’s professional sports, specifically, the WNBA and NCAA Women’s Basketball. There’s a need for broader and deeper coverage of women’s sports.
To capitalize on this unprecedented growth, my project goal is to provide a website tailored to the women’s basketball fan base.
How might we leverage the recent growth of women’s basketball by creating a product that provides expansive coverage, player analysis, engaging content and exclusive highlights to deepen fan connection to the sport?
Through SWOT analysis, data synthesis and to leverage the growing popularity of women’s basketball, a responsive website was designed. Queens Court is a central platform that brings fans expansive coverage, showcases players’ talent and promotes equity in the overall sports landscape.
The casual fan who wants more
Jordan grew up in a sports-loving family and excelled in basketball before an injury shifted her focus to academics. Now a successful project manager, she casually follows the WNBA and NCAA women’s basketball but feels frustrated by the lack of visibility compared to men’s sports. With easier access to women’s coverage, Jordan would likely become a more engaged fan.
The Queens Court visual identity blends boldness and elegance which reflects its core values. It hinges on showcasing women’s basketball in a modern and versatile format.
Objectives
• Validate the usability of four key pages
• Gather feedback about content relevance, hierarchy and effectiveness
• Identify areas of confusion or any improvements needed
• Prioritize feedback for design refinement
User Test
• Home exploration
• Player Profile overview
• Player Statistics analysis
• Player Comparison feature
Participants validated the usability of each page along with the efficiency of the ui navigation and controls. They were satisfied with the content relevance and hierarchy. All users commented with positive feedback.
“Easy to browse and navigate! Loved the stats available for players and the option to compare stats for different players! Great website!!”
“This is a really cool website. It was incredibly easy to navigate and complete each task. I don’t have specific comments because I genuinely liked it all. If this were a real app, I would absolutely use it.”
“This was super easy to navigate and very easy to use! I didn’t have any issues finding the information I needed too.”
“Great experience! Love the color scheme used, and very easy to navigate and use. Love the links to follow that player at the bottom. Engages the viewer/reader more so and grows the base. Love all the features/aspects. Aesthetically I have to say its a fantastic looking site!!”
“I loved it! User friendly and intuitive. It was easy to navigate and complete each task. I didn’t run into any issues when completing each task. There are a lot of features I liked : the comparison feature, player spot, videos & follow the athlete. Love love love the design, logo, colors & name of website. I would use this website/app often. Look forward to you making this a reality. A+++++++”
Home
Player Profile
Player Comparisons
